The King of TV

- Season 2

(2023)

1989. Cured of a disease that almost took him off the stage and as the man behind the success of SBT, Silvio Santos decides to run for president of Brazil. With only days before the election, Silvio must convince his allies of the strength of his candidacy, but the competition has other plans for Brazil. In 2010, a phone call from a journalist alerts Silvio to management problems at the PanAmericano bank that could vanquish his fortune.

Silvio Santos officially presents himself as candidate for the presidency, and discovers that strategies on the stage don't always work in the world of politics. Polls showing widespread support for Silvio inflame his opponents, who are willing to do anything to get him out of the race. In 2010, Silvio gives an interview to the only journalist with info on PanAmericano as he seeks to buy time before the bombshell becomes public news.

Humiliated by the events of the election, Silvio decides that SBT must overtake Globo's top spot in the television rankings. To do so, he enlists the help of Karan, a young marketing professional who lays out a plan to modernize the channel. The arrival of Mexican actress Michelly will change SBT, as well as Silvio. In 2010, as the journalist searches for dirt on PanAmericano, Silvio discovers that the financial troubles are bigger than he imagined.

Obsessed with first place, Silvio makes the decision to transform SBT and all of its programming; detached from his former self, he clashes with his oldest employees and grows closer to Michelly, blind to see that he is putting everything he built at risk. In 2010, armed with information from the journalist's past, Silvio tries to turn the tables and make her his ally.

Silvio is resolved to recover SBT and the top spot on the Sunday afternoon time slot, but the "modernization" of the channel has caused trouble for his collaborators and created a budget shortfall. To win back lost deals and regain prestige, Silvio must come up with a new strategy and turn to an old competitor. In 2010, despite Silvio's efforts and without the journalist's knowledge, the PanAmericano scandal is leaked to the press, further complicating the situation.

Silvio is resolved to recover SBT and the top spot on the Sunday afternoon time slot, but the "modernization" of the channel has caused trouble for his collaborators and created a budget shortfall. To win back lost deals and regain prestige, Silvio must come up with a new strategy and turn to an old competitor. In 2010, despite Silvio's efforts and without the journalist's knowledge, the PanAmericano scandal is leaked to the press, further complicating the situation.

The kidnapping of Silvio's daughter Patricia throws him off course. While waiting for news from the kidnappers, Silver is forced to deal with problems at SBT, the Silvio Santos Group, and within his marriage to Íris. Silvio opts to handle the kidnapping himself, unaware of the danger it will put him in. In 2010, the Federal Police investigate the PanAmericano case. The walls are closing in on Silvio, but Rossi proposes a possible way out.

Fernando Dutra Pinto, Patricia's kidnapper, shows up at the Abravanel house and takes Silvio hostage. As a media circus forms outside, Silvio tries to employ his skills as a communicator to get closer to the invader and, at gunpoint, manages to take lead of the show. In 2010, desperate to not give in to Rossi, Silvio is forced to sacrifice what he loves most and plead for a final out. It's all or nothing.