Gruen Planet

- Season 1

(2011)

The How Do You Sell segment looks at Australian beers that are no longer Australian, in the wake of SABMiller's multi-million dollar purchase of Fosters. In The Pitch, two advertisers devise campaigns to convince Australians to stop expecting their footballers to be role models. The Image Renovators discusses whether there is any hope for Australian Prime Minster Julia Gillard.

The Crisis Management segment looks at Keara O'Neill's complaint to Gasp Jeans over her treatment by a shop assistant. In The Pitch, two advertisers try to re-establish Rupert Murdoch as a name that people can trust. The How Do You Sell segment takes a look at the origins of Pink Ribbon Day.

The How Do You Sell segment discusses what the death of Steve Jobs will mean to the Apple brand. In The Pitch, two advertisers try to sell us the idea of moving our refugee detention and processing centres to Tasmania. The Crisis Management segment asks if death threats against senior executives at Qantas can be good public relations.

The How Do You Sell segment looks at the relationship between the Royal Family and commerce. In The Pitch, two advertisers create campaigns for a fictional client, "Kwantas: The Flying Wallaby" to sell us the idea of moving airline operations offshore. The Crisis Management segment looks at the conflict of Ben & Jerry's support of the Occupy Wall Street movement despite the ice cream company being owned by Unilever.

The How Do You Sell segment looks at the Melbourne Spring Racing Carnival. The racing theme continues in The Pitch when two advertisers try to convince Australians to ignore the Melbourne Cup. The Image Renovators discusses the new burgers and slogan for Hungry Jack's.

The Crisis Management segment looks at Qantas and how its rivals have responded to its crisis. In The Pitch, two advertising agencies try to re-launch Kevin Rudd's career. The How Do You Sell segment looks at the Occupy Wall Street movement.

Know what this is about? Be the first one to add a plot.