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#WeRideWhy, Directed by Greg Roth and Jason Tang, is inspired by a poem written by Greg Roth and titled, #WeRideWhy. The project tells the story of Greg Roth (who at age ten lost his mother to cancer) and hundreds of others like him who cycle in dedication to loved ones lost, or who are currently suffering from cancer. The project celebrates Seattle's diverse cycling culture, unique music scene and cancer fighting / surviving community. Filmed all over the greater Puget sound region, the film will feature Jenny George, and Ashley Berg. Both have something very deep in common. Their lives have been negatively impacted by cancer. Jenny was told at the age of 14 that she had terminal cancer and had weeks to live. If she did live, she was told that she would never have children. Not only did she live but she raised a wonderful son, who is currently a DJ at Seattle's KEXP. Jenny helps others fight through her foundation, "Dancing on The Valentine." The threat of her cancer returning always looms. The trauma never goes away. Ashley Berg has Stage 4 Cancer. She is fighting the good fight and doing everything she can do to survive for her daughter Piper who is 11 years old...The same age Greg was when he lost his mother to bone cancer. Greg, Jenny, Ashley and Piper's stories converge as Greg decides to dedicate his ride to honor his mother, Judy, Jenny, Ashley and Piper. The bond between mother and daughter and mother and son is core to the story. The film will cover the span of a year as Greg prepares for the 2017 cycling season, builds a team to ride in Fred Hutch / Obliteride, a cycling event to raise money for cancer research. The 12 person team rode along with hundreds of others rode 100 miles for those they loved and lost to cancer. The film explores the the isolation, pain, hope and healing of those who suffer from cancer, and those that are impacted, share their stories. The film culminates with a celebration and reaffirmation of life, as well as the celebration at the completion of the 100 mile ride. What is it that drives Greg and thousands of others to ride, walk or run to raise money to find a cure? The story explores all of that. The entire documentary will be completed for a theatrical release at SIFF (Seattle International Film Festival) in May 2021. The movie will be released at Cycling and general documentary film festivals, in addition to private screenings and showing locally, regionally and nationally.

More Info

Release Date:

May 13, 2023


United States



Production Companies:

Noir Rouge Productions

Official Site:

Greg's Cycles
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