Cast & Crew
Middle Class Kingdom dives into this new Chinese reality through the eyes of entrepreneurs in two companies. Whether in fashion or food, they seek to take their goods to the middle class...and beyond it. Two young entrepreneurs struggle to take their handbags outside China. An aspiring chef tries to make his fast-casual business stick. As with young businesses anywhere, the challenges abound. But in China, where the middle class is large enough to both crush a business or make it soar, expanding a brand often times sometimes means betting your entire life on it.