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Casey Lindeweiler returns home to Allentown, Pennsylvania after inheriting the failing radio station, WTYT 960 from his father. Uncertain of what to do, Casey pulls out one of the oldest tricks in radio, the wacky contest. His grand idea is to host a billboard sitting contest where four people will live on a catwalk, in front of a billboard and whoever lives up there the longest will win a mobile home and "nine-sixty" thousand dollars. How ever he has to worry about his competition, the local authorities, the media's interpretation of his contest, and mother nature.